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When Misook Doolittle founded her eponymous brand in 1985, her intention was to create knitwear for women who prioritize both sophistication and comfort. Born to a humble Korean-American family, Misook started her line in her New York home, hand-knitting unique pieces that met her own unique style requirements. Over time, both friends and strangers fell in love with her effortlessly stylish designs, leading to the birth of the Misook brand. The brand quickly gained global attention from women for its signature machine-washable “silky knit” fabric. Today, Misook still embodies the same timeless silhouettes, sophisticated color combinations, and elegant details that resonate with women from the start.

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