Guess Marciano is a more high-end and refined derivative brand under the GUESS group. It was founded in 2004 by the GUESS founders, the Marciano brothers, with the aim of providing sexier and more sophisticated fashion products than the main brand, GUESS.
Origin: In 2004, under the leadership of the GUESS brand founders, the Marciano brothers, Guess by Marciano was officially established.
Positioning: Compared to the main brand’s positioning towards a younger audience, Guess by Marciano targets the high-end fashion sector, with designs that are more refined and sexy.
Product Line: It inherits the design philosophy of GUESS but focuses more on the high-end fashion sector, offering more sophisticated fashion, accessories, and other products than the main brand.