D’IYANU offers a variety of clothing with African styles. With a passion for fashion and a desire to express oneself through unique clothing, Addie Elabor, a Nigerian native, launched the D’IYANU brand in early 2014. The meaning behind the brand name “D’IYANU”: The “D” in French means “of” or “from”, while in the Nigerian language Yoruba, “IYANU” means “miracle” or “wonderful”. Literally translated, it means “something or someone’s” or “a thing,” which reminds everyone that they are unique and wonderful and dressed appropriately. The fusion of the two languages also signifies the blend of two cultures that define the brand: African and Western.